-SELECTED WORKS-
Selected Works
We’ve had the privilege of working with purpose-driven brands to create digital experiences that truly matter. Here’s a glimpse of what we created.
Unscroll
Unscroll Your Mind.
Reconnect With Life.
Unscroll is a digital wellbeing app currently being developed by Ascend Creative. It is designed as a conscious screen companion that helps people notice automatic digital habits, understand what drives them and create space between impulse and action. The project established Unscroll’s complete brand strategy and visual identity system, translating its nervous-system-aware, agency-first philosophy into a calm and credible digital brand. The logo symbol represents an abstract turn-off sign or a humanlike figure raising its arms – a gesture of release, freedom and renewed aliveness. It captures the central idea behind the product: turn off, feel alive. A highly modern, minimalist visual language reflects the experience Unscroll aims to create: less noise, more presence and greater clarity. Deep midnight tones convey focus, privacy and emotional depth, while the luminous gradient introduces energy, warmth and human possibility. Spacious layouts, restrained interactions and clean Inter typography reinforce the brand’s quiet confidence and its core promise: Unscroll Your Mind. Reconnect With Life.
Soultalk
Where Voices Meet in Truth
Soultalk is a warm, expressive brand identity created for a community, centred on authentic dialogue, emotional safety and meaningful human connection. The project involved a complete brand strategy, logo system, colour palette, typography, illustration language, digital platform direction and a range of physical and campaign applications – from dialogue cards and conversation journals to apparel, merchandise and outdoor advertising. The logo combines a a wordmark and a symbol – a speech bubble with a heart, representing a heart-centred space where people can speak openly, listen with empathy and feel supported by the community around them. Its vivid orange tone introduces warmth, optimism and human energy, while the deep purple palette brings emotional depth, reflection and a sense of inner exploration. Recoleta was chosen as the primary typeface for its warm, characterful forms, giving the brand a friendly, approachable and reassuring voice. Soultalk’s signature flowing visual forms are inspired by sound waves and the flow of conversation. Each colour represents a different voice, perspective or idea – distinct on its own, yet equally accepted. As the forms merge and move together, they create a rich, harmonious pattern that reflects the central idea behind Soultalk: individual voices becoming something more meaningful through openness, listening and connection.
Novera Furniture
Crafted For the Space.
Built For the Years Ahead.
NOVERA Furniture brand identity was created to reposition the long-established Estonian manufacturer Puit OÜ for a more premium, design-conscious and international market. With roots reaching back to 1990, the company has strong craftsmanship and production expertise, but its previous identity no longer reflected the quality, ambition or architectural sophistication of its work. The rebrand introduces a distinctive new name and a refined visual system shaped around contemporary furniture design, material intelligence and generational durability. A sculptural wordmark is paired with warm near-black, natural timber, leather and restrained champagne tones, creating an identity that feels confident and premium without becoming ornamental or ostentatious. The project involved a complete brand strategy and positioning, spanning from digital presentation and project documentation to material sample systems, catalogues and showroom applications, every touchpoint reinforces NOVERA’s position for collaborative design and manufacturing partner for high-end restaurants, boutique hotels and exceptional residential spaces.
Sunset Villa
Where Romance Finds its Rhythm
Sunset Villa is an exclusive beachfront mini villa in Reiu, Estonia, created for couples seeking privacy, romance and a memorable escape by the sea. Ascend Creative developed the full brand strategy and visual identity system to position the property as an intimate luxury experience rather than simply another place to stay. The identity draws directly from the villa’s defining elements: the setting sun, the sea and its panoramic architecture. The emblem brings these ideas together within an elegant arched form, creating a distinctive symbol that feels both timeless and closely connected to the location. Deep charcoal and forest-green tones establish privacy and depth, while antique gold, warm ivory and subtle sunset accents introduce warmth, refinement and understated romance. Antique typography gives the brand a sense of permanence and exclusivity, Snell Roundhand adds a personal and romantic character, and Montserrat keeps communication contemporary and clear. Together, these elements form a cohesive luxury hospitality system designed to extend across the website, guest materials, in-room amenities, dining details, gift vouchers and every meaningful point of the guest experience.
Ikigai Riverside Villa
Step Into a Blissful Serenity
Ikigai Riverside Villa is an intimate retreat for two on the banks of the Pärnu River, designed for guests seeking privacy, calm and a deeper connection with nature. The branding was created to express this sense of quiet escape through a visual identity that feels soft, refined and naturally grounded. Japanese-inspired simplicity is combined with organic boho and wabi-sabi influences, creating a distinctive aesthetic built around warm ivory, pale sage, muted river tones and restrained bronze details. Natural materials, tactile textures and generous negative space reinforce the feeling of considered simplicity, while subtle flowing elements echo the movement and stillness of the surrounding river. The complete brand system brings this atmosphere into every part of the guest experience – from the website and printed materials to welcome gifts, sauna rituals and carefully designed hospitality details. The result is a cohesive identity that feels calm, personal and quietly luxurious.
Beginning.com
Doing it Right, From the Beginning
Beginning.com is an all-in-one women’s wellness app supporting women through all stages of life with transformative sound therapy, intelligent cycle and pregnancy tracking, and personalized care. The identity balances emotional softness with premium digital clarity, combining a distinctive butterfly symbol, contemporary typography, vivid pink, cloud white, pale blue and lavender tones. The result is an expressive, cohesive visual system designed for mobile interfaces, digital communication, campaign imagery and branded applications.
Siidisära
Wedding Planning & Special Occasions
The brand identity for Siidisära, was created to balance romantic femininity with calm Nordic restraint, reflecting the brand’s meticulous approach, warmth and eye for detail. The visual system combines a delicate floral monogram, elegant serif and handwritten typography, powder-blue tones, soft ivory and muted eucalyptus accents. The result is a cohesive, premium identity that feels graceful, approachable and recognisable across every client touchpoint – from stationery and event materials to digital communication and branded imagery.
